How to Get Live Stream Viewers on Youtube
A live stream on youtube is a great way to engage your audience in real time, and if you have the right gear, it can be a very effective tool. Whether you're looking to increase your YouTube following, generate leads or build brand awareness, a live stream can help achieve your goals.
While there are many ways to get live stream viewers on youtube, the most important factor is to create valuable content. Whether you're hosting a Q&A session, unboxing video or a product launch, make sure you have something to offer your audience. If you don't, your audience will find another channel to watch or tune out completely.
During the lead-up to your live stream, share behind-the-scenes videos and teasers on social media to get your audience excited. Also, post the event schedule and a compelling video thumbnail to encourage your existing audience to tune in. It's also a good idea to invite people to pre-register for the broadcast so you can capture email addresses and get a virtual headcount before the live stream begins.
Use the Google Display Network to promote your live stream in video ads that appear on YouTube, Google search and more. This is a cost-effective way to reach a wide audience and get more eyes on your live content. YouTube has found that channels that host a weekly live stream gain 40% more subscribers and viewers spend 70% more time watching the content.
It's important to choose the right day and time for your live video based on your audience's availability. Aim to go live when your target audience is most likely online, such as during a typical workday lunch break or after school.
To stand out from the competition, you'll need to have decent live streaming equipment. This can be as simple as a smartphone and a camera, or you may prefer to invest in an encoder that gives you more control over the quality of your stream. Regardless of your equipment, you'll need to have a stable internet connection and a clear audio recording in order to produce high-quality content.
While your livestream is happening, encourage your audience to share the link on their social media profiles and ask for likes and shares to bring in more viewers. If your audience is large enough, you can even consider boosting your live video with paid advertising to increase the reach and impact of your broadcast.
Once your stream has ended, use YouTube Analytics to see an overview of the performance of your livestream. This includes information such as total playbacks, average watch time, peak times and more. You can also export a highlight video of the most interesting moments from your livestream for further promotion.
To create a highlights video, use stream markers to mark interesting moments during or after your livestream and then follow the steps in the YouTube Highlights tutorial. You can also edit a portion of your livestream into a regular uploaded video to your channel by removing the audio.how to get live stream viewers on youtube